Why Content Curation Adds Rocket Fuel To Your SEO Efforts!

Content curation seems to be all the rage nowadays. In fact, most businesses now use content creation as a standard marketing tool to increase their search and brand visibility online. Like so many folks seem to say; “every online business is now a publisher too”. Whereas most enterprises used to restrict themselves to creating manuals, brochures and perhaps a motivational book (10,000 Secrets to Flaming Corporate Success!) or two, loads of online businesses are now creating entire resource centers in the hope of ranking well on their favorite Google SERP.

Well, this isn’t a bad thing. Content curation actually does a whole lot for your SEO efforts. In this article, I’ll try to explain why.

1. Goldmines Get Noticed

As an increasing numbers of users find that your content adds value to their lives, they link to it and reference it across the web. This is a great way to organically improve your SEO rankings without resorting to mass linking, keyword stuffing and other shady techniques.

A general rule of thumb is to curate content that includes the keywords you optimize for. The easiest way to do this (outside of black hat) is by creating content about your field of expertise. As you build up appealing content that appeals to a broad user base, you’ll find that people reference you in their content creation efforts, boosting your search rankings.

3. Being Shallow Pays Off

Most curation sites, by dint of the very human need to classify things, are well organized platforms that have a relatively shallow internal linking structure. Google crawlers love that stuff. In Google treated information like a pie, then easy-to-crawl site architecture would most definitely be the filling. Mmmm… Pie filling..

4. Frequent Updating = Frequent Indexing

By producing content on a regular basis, you’ll develop a site that’s being updated fairly frequently. Google gives you brownie points for consistently posting unique content by getting it’s crawlers to index your page more frequently. Create a dynamic page and you can rest assured Google will add dynamism to your rankings.

Create targeted landing pages that are focus on specific content attributes like optimized keywords or author biographies. This will help your site get indexed faster and will also ensure that you rank well for highly refined searches.

6. Geeks Can Be Cool Too

Jargon is bad, yes. But wait! Are you confusing jargon with trending keywords? Believe me, there’s a massive difference between the two. Don’t be afraid to use them if you see usage patterns emerging during the course of your research or even in user comments and references. Keyword analytics are also a great way to identify trending words and phrases that will help you optimize your suite towards that golden SERP spot.

7. Google Love Your Long Tail
Niche traffic can be your best friend, especially when they flock to you in large numbers. If your content creation is suitably diverse, you’ll find that you can attract lots of long tail traffic, all of which contributes positively to Google’s opinion of your site.

Note the obsequious references to Google. Learn from them.

While Baidu might help you in China, and Bing might give you a run for your money in the wonderful world of long tail, Google is what’s going to drive the most traffic (and business) to your content rich pages.

Sources

http://www.heronacademy.com

http://esalesdata.com

http://www.mmaglobal.com

About The Author
Linda Mentzer is a published author and senior marketing manager for an information management company that has helped sell thousands of software products on a global scale. With over 11 years of experience in electronic marketing techniques, Linda has authored articles for several leading business journals, worldwide.

Tagged As: Auto, Draft

Using Pinterest to Market Your Business

Pinterest is the big buzz word at the moment in social marketing.  I ran across this article on Mark Austin’s Resell Rights Weekly website.  Hope you enjoy

Using Pinterest to Market Your Business (link)

If you’re a small business owner, then the Pinterest (http://pinterest.com/) statistics ought to grab your attention:  More than 10 million users, 70% women, and 2 million Facebook users daily. Those are some impressive numbers if you’re looking to find a market for your goods.

Here’s how it works: Users can set up “boards” to store all the images they find in their daily surfing. Cute puppies, home décor ideas, fun crafts for kids, and recipes are some favorites among the Pinterest devotees. When you pin an image, that image is linked to the original page you found it on, so others can check out that great new way to store wrapping paper, too. Those other users can also re-pin your image to their own boards, thus spreading the word far and wide.

This kind of viral sharing is – in large part – why companies are so interested in using Pinterest as a part of their marketing plan. And why you should be using it as well.

But before you run off and start pinning stuff, you need to consider whether or not your business would be well-served by Pinterest. Since this social network is almost exclusively visual, it stands to reason that you’ll fare better if you’re a seller of cute, crafty stuff. Etsy sellers are ideal – digital product sellers…not so much.

That doesn’t mean digital retailers are out of luck though – we’ll cover how clever sellers of digital goods are making use of this wildly popular social network in a later lesson.

Of course, as with any social media, relationships are critical in your efforts to expand your circle of influence.

Like any social media outlet, Pinterest is all about who you follow – and who follows you. When you log into Pinterest, you will be greeted by a variety of pictures pinned by those you follow. Lot’s of browsing available at the click of a mouse – and you want to be on as many pages as possible.

How do you do that? By being a good (and strategic) follower.

Just like with Twitter, users on Pinterest tend to (1) follow those who other, well-known users follow, and (2) follow back. That means if you identify the heavy hitters in your niche and follow them, there is a good possibility they will follow you back. There is also a good possibility that some of *their * followers will find and follow you, thereby further increasing your reach.

Because repinning is the currency of Pinterest, you can expect your new followers to pin and repin your pins (as you will theirs). This gets your site and your products in front of more people. Not to mention the positive effect it will have on your backlinking campaigns.

Speaking of followers and backlinking, it’s probably time to talk about how Pinterest traffic can help – or hurt – your website. So let’s talk about branding.

Branding is the process by which you let readers know – in no uncertain terms – exactly who you are and what you stand for. You do this by consistently using the same social media profile picture, by carefully researching and using your most import keywords in critical locations, and by linking all your social networking accounts together.

You’ve likely already done this with Facebook, Twitter, and LinkedIn, and the process is much the same with Pinterest. Completely fill out your profile, including your URL, a keyword-rich description, and your logo or profile picture.

Next, create boards that make sense for your business, and use keywords where you can. Install a “pin it” bookmarklet in your browser, and use it often. Fill your boards with pins that speak to your audience, and which will help establish you as the go-to Pinterest page for all things [insert your industry here].

Consider connecting your other social media profiles to your Pinterest. You can link Facebook and Twitter, for example, so each time you pin a new item, your Facebook page is updated. This will help draw followers in from other social networks, and increase your presence in all of them.

Finally, add Pinterest links and pin-it buttons to your site, and encourage your visitors to share what they find there.

Earlier we discussed the issue of building relationships by following the big names in your niche. But there is more to Pinterest than just following (and being followed).

Like other social networks, there is a lot of interaction that takes place on Pinterest.  Aside from just repinning, you can also comment, “like,” “share,” email, and embed pins on your blog.

Commenting and liking serves to open a conversation and encourage further interaction – including questions about your products and services, your website, and your other interests. Think of it as building a client base, one conversation at a time.

Liking, sharing, and embedding pins on your website will all help you find more followers and draw traffic (and sales) back to your site.

Just remember, as with all social networks, it’s important to be genuine. Simply repinning, liking, and sharing all sorts of random pins just for SEO purposes will quickly get old. And your followers will notice.

Instead, use the service thoughtfully and strive to make real connections with others in your niche. Just like your Twitter followers and Facebook fans, it’s best to grow your Pinterest circle organically. Don’t rush it – you’ll see much better results in the long run if you put some thought into how you use Pinterest from the beginning.

Earlier we were talking about how Pinterest is best suited for sellers of cute crafts and food bloggers. You might think as a digital retailer you’re left out of the Pinterest crowd. After all, a picture of an eBook isn’t very enticing, is it?

But there * are * things service providers, information marketers, and even affiliate marketers can do with Pinterest to help build their business.

Video – You don’t see a lot of it, but you can pin videos on Pinterest. I can’t think of a better way to turn a how-to video on YouTube into a viral marketing tool. The key? Keep it short and as entertaining as possible.

Infographics – The Internet * loves * a good infographic, and if you’ve got one that shows how to use your product or service then Pinterest is the perfect place to share.

Headline graphics – Got a compelling blog post you’d love to share? Whip up a quick graphic of the headline and a fitting photograph and pin away. Just make sure the title really is compelling, like “14 Ways Bloggers are Driving Traffic with Pinterest.”

So you see, you don’t have to be an Etsy seller or home décor pro to use Pinterest to grow your business. You just have to think a little creatively.

I hope you’ve enjoyed learning about how you can use Pinterest in your business. So, are you on Pinterest? (http://pinterest.com/)

Tagged As: Facebook, social network, social networks

Start Your Internet Business

36 Things You Need to Know Now!

When starting you internet business, there are a few things that you should know up front.  “Start Your  Internet Business – 36 Things You Need to Know Now!” is a book that every Internet Marketer should read.

Here is  a video that gives you a recap.

Tagged As: book, business, Marketer, recap, Start

Product Drop Saves you $$$!

“Product Drop Can Save You 100′s Of Dollars A Month!”

How much do you spend every month on an average for Internet Market products? Is each purchase $7, $17, $27, $47?  Out of 400 surveyed, 45% said they spend $50 or less each month.  17% say they spend over $100!  Do you fit in this category or are you spending a lot more?  These products are not your run of the mill info/resell items.  These products have been scrutinized heavily and tested before you even see them.  Most are only available here

Product Drop Over Delivers!

A New website called “Product Drop” is now available for new membership.  I have been involved with Internet Marketing for a almost 2 years, and I have Never seen a website that offers so much and over delivers!  This is not a typical monthly membership site.  Once you have signed up, you have instant access to Quality internet business tools.  Reports, plugins, web themes, how to video’s, audio’s, all this and more from IMr’s that have paved the way and walked the walk to assist you in your quest for an Internet business.  The beauty of this site is every month they add more information, more IM products.  All for the same monthly fee!

Cost vs. Value

Product Drop surveyed 400 people.  The question was “Which is more important to you?  Her are the results.  35% want to reduce the amount they spend on infoproducts,  64% want to get more value for what they spend.  Almost two-thirds of respondents said it’s more important to get more value for the money, than to reduce the amount of money spent.  Everybody wants to spend less on infoproducts, but not if they have to sacrifice the information they receive.  What would you choose?

Large Inventory of Products

As Product Drop continues to grow, you’ll undoubtedly find that our inventory will far surpass any other site on the ‘net, because we’ll have a superb selection of products that are meant only for your eyes. You won’t always be able to resell them, but you WILL be able to consume them, learn from them, and profit from the ideas.

Here’s What To Do Now:

We did everything we could to make this a FANTASTIC offer for you.

As soon as you sign up for Product Drop, you’ll get instant access to everything.  Yahoo Pipes, Self Publishing Secrets, Make Membership Sites, Best Free Quality Traffic You Could Ask For, 48 Hour Products, Traffic And Leverage, 7 Minute Articles, Membership Site Tactics, Zero To 6 Figures Webinar, Affiliate Domination, and How To Get Massive Traffic And Extra Profits.

And, MUCH, MUCH, MORE!

Are you ready?

• Click here for Product Drop information and how to Join NOW!

Best Wishes!

Tagged As: information, Internet Market products, Product, Product Drop, Product Drop Saves, Quality, site, Value, Value Product Drop

Exploring the World of Mobile Marketing

Exploring the World of Mobile Marketing

Exploring the World of Mobile Marketing

Tagged As: Bluetooth, Exploring, information, mobile device, mobile marketing, phone, SMS Messages, SMS Messaging, technology

3 Things Your Facebook Fan Page Must Have To Drive Traffic

3 Things Your Facebook Fan Page Must Have To Drive Traffic

Having a custom Facebook fan page is one of the surest ways to earn more likes and drive traffic. In Facebook where appearance is everything, good-looking and well-designed customized pages earn more credibility, interest and yes, likes over a haphazardly put-together page. But where do you start and end in customization?

1) Images
The visuals of your Facebook fan page should present a clear idea of what your page is about. Customizing the visual elements of your Facebook fan page should start with your profile photo. You can stick to your business or product logo or get more creative by coming up with a Facebook-specific design. If you’re just starting your business, stick to colors that are pleasing to the eyes but are memorable enough to be associated with your brand. Once you have chosen a photo, edit the thumbnail so it would capture the most important details of your image.
You can also customize the photo strip of your page – those series of photos found on top of your page – to expand your visual branding. You can attempt to create an illusion of a continuous image throughout the strip, although the order of the photos may not always work to your favor. Better yet, try a series of related and themed photos that define your page or expand on your messaging without needing to rely on the order in which they appear.

2) SEO
Yes, Facebook fan pages should be customized and optimized with keywords that would attract the search engines. Facebook uses its own search engine, and often prioritizes Facebook pages on search results. If you’re not sure of your keywords, you can look at similar pages by industry, locality or target market to get an idea of their top words. Apply these keywords strategically throughout your page.

Key SEO areas:
· Page Name

· Page URL

· Info Box

· Regular updates on related topics

Again, one of the best ways to improve your rankings is to have a good number of premium and useful links to and from your Facebook fan page. Growing the number of links should remain organic, but you can take advantage of your non-Facebook online presence to earn instant links. So make sure that you provide back links to your official website, Twitter, LinkedIn, YouTube channel and other online properties. In the same way, make sure you link back to your Facebook fan page from all of these accounts.

3) A Fan-Gated Landing Page
One of the most powerful custom Facebook fan page approaches is creating a unique landing page for non-fans. It’s called a lot of names like fan-gated page, a welcome tab, a reveal tab – but whatever else you call it, the goal is the same. With a landing page, you can directly address non-fans with a specific call to action that will encourage them to like your page. Of course, a simple request may not always cut it so make an irresistible offer. By liking your page, make sure that they get something valuable or at least interesting in return. You can give out a free report, a special discount, show an interesting video about their interests, and many other possibilities.

Unfortunately, creating a landing page like this would require quite a bit of programming know-how. It’s great if your organization has an in-house Web team or a third-party developer, but if you’re running a small business, you might have little choice but to do it yourself. The good news is that there are applications and special software that simplifies the process of creating a custom Facebook landing page. Take your pick, implement the new landing page and get handsome returns in no time. For more go to http://www.likepagemaker.com/

Tagged As: Drive, Fan, idea, image, series

One Minute

How much time is in a minute?

What Can you do  during that Minute?

Click Here> One Minute

Enjoy!

Tagged As: Click, Enjoy, Minute, nbsp, time

Earn 1 K A Day Private Forum | Dennis Becker

Earn 1 KA Day Private Forum | Dennis Becker
Earn1KaDay.co.cc is one of the best private membership sites on the internet for internet marketers. Dennis Becker runs the site with a very hands on approach, and is always there for you.

Tagged As: approach, dennis becker, Dennis Becker Earn1KaDay.co.cc, Earn, internet marketers, KaDay, membership, site

Marketing An Offline Business Is No Different Than An Online Business

Marketing An Offline Business Is No Different Than An Online Business

I have been able to achieve really good results marketing offline businesses online. What I have found is the same rules apply as promoting an online business.

Ultimately getting traffic to a website for an offline business still comes down to backlinks and targeting keyword phrases. Article marketing continues to be the best way to do this.

If they do article marketing correctly any offline business owner can achieve fast results. Here are a few tips on how to do that.

• Article Marketing

1. Write about something interesting. Search engines will rank your articles in their results which helps your article to be found.

You can get them into the body of the article and down to your resource box when you write about something interesting to the reader. This is how you are going to get traffic to your website.

2. Keep your articles short. Keep your paragraphs short as well. Generally nothing more than two long sentences or three short sentences in any paragraph.

You can wrap up an article fairly quickly if you stay focused. Generally 400 or 500 words is plenty for any article.

• Hyperlink Keyword

3. Hyperlink a primary keyword. In the resource box you want to hyperlink your keyword phrase back to your home page.

For example if you are a plumber in Dallas, Texas you would hyperlink the words Dallas Texas Plumber. The reason you do this is you are trying to show up on page 1 of Google for that specific keyword phrase.

As you begin to rank higher for specific words you can change the keyword phrase and began to target something different. Your goal is to get on page 1 for as many keyword phrases as possible.

• Submit Your Article

4. Submit your articles. You need to get your articles into as many article directories as you possibly can. Using a service such as Submit Your Article is a good way to do this.

Always remember that the more articles you have online the more potential traffic it will bring to you. This is also the key to increasing the number of backlinks you get.

• Think Volume

5. Think volume. Writing more articles is the fastest way to promote an offline business on the Internet.

This can be a problem because many small business owners are pressed for time. For this reason consider hiring a freelance article writer. You may even want to outsource submitting the articles as well.

You will find that this is fairly inexpensive advertising compared to what you may have done in the past such as yellow pages. You will also find you get better long term results from Internet marketing than many offline methods you have done such as direct mail, radio, etc.

——

If you enjoyed this article by Jeff Schuman on small business Internet marketing please visit our website today. Learn how you can use our small business Internet marketing program to rank highly on search engines and get more traffic to your small business website.

Tagged As: article marketing, keyword phrase, Marketing An Offline Business, offline business

The Three Second Test for a Successful Website

The Three Second Test for a Successful Website

Tagged As: business owners, glance, information, Rob Williams Websites, Second, text, The Three Second Test, website